Why has Tadej Pogačar partnered with a cryptocurrency platform, KuCoin, despite its history of violating anti-money laundering and terrorist financing laws? The partnership raises eyebrows, given KuCoin's past regulatory issues and its involvement in a criminal network. Tadej Pogačar, a four-time Tour de France winner, has been unveiled as KuCoin's 'global brand ambassador' at a launch event in Vienna. This partnership is seen as a rare alignment of values between a top-tier crypto exchange and a world-class professional cyclist. However, KuCoin's history is marred by regulatory violations and a connection to a criminal network. The company has pleaded guilty to violating US anti-money laundering laws, handled billions in illicit transactions, and faced fines and bans in various countries. KuCoin's focus on 'trust' in its partnership with Pogačar is questioned, especially given its past actions. The partnership is seen as a risky move, with concerns about the implications of associating with a platform with a history of regulatory issues and potential involvement in criminal activities.